brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

Best Nordstrom Cyber Monday Deals Nordstrom is offering sweet discounts on designer and brand-name clothes. —Amelia McBride, Travel + Leisure, 2 Dec. 2024

Buffett reveals three types of consumer monopolies: · Businesses that make products that wear out fast or are used up quickly and have brand-name appeal that merchants must carry to attract customers. —Charles Rotblut, Forbes, 25 Nov. 2024

Noun

On November 27, Handsome Brook Farms announced a recall of Organic Pasture Raised 24-Count Eggs at Costco—sold under the Kirkland Signature brand name—for potential Salmonella contamination. —Abigail Wilt, Southern Living, 2 Dec. 2024

Explain the brand name ‘Imaginary Authors,’ is there a storytelling aspect to your perfume? —Anna Haines, Forbes, 26 Nov. 2024

Word History

First Known Use

Adjective

1935, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Legal Definition

brand name

noun

: trade name